Swipe app as a great advertising platform

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Social discovery has long been part of everyday life for millions of people, with over a quarter of new relationships and friendships in the US now starting in the digital world. Particularly in recent years, the rise of smartphones has made meeting people online easier, faster, and more safe than ever before.

The popularity of location-based mobile apps like Tinder, Grindr, SoulSwipe, and Swipe App, which match people based on proximity and what’s happening in their area.

Tinder, for example, has reportedly been downloaded more than 40m times globally since launching in September 2012, and its users collectively “swipe” profiles over 1bn times per day.

Swipe, which just recently launched it’s moments feature, says to have over 500,00 monthly active users and over 5 million matches and counting. The app connects people who are nearby and allows them to broadcast what they’re up to enable more real world meetups.

The Swipe App Team hope to make their vision of being able to “Connect the Right People at the Right Time” a reality with their new moments feature. With moments, they hope that their users will never be left scrambling trying to find something fun to do.

The Swipe team, who has a wide range of experience in the technology world, claims that the “real world” element is what really distinguishes Swipe from the other social/dating apps on the marke.

Swipe has been growing exponentially. It took the company just ten months to reach over a million downloads. Now the company is signing up 1m new users per month, and expects to reach a total user base of 10m by the end of the year. With all the Success that Swipe has had a in the U.S. they are now turning their attention towards global expansion.

“We believe that we are an app for major cities. It’s interesting that where you have a huge density of people, it is really difficult to meet people. Young people work so much, they don’t have time to meet new people make plans, so it’s a great help for them,” says the Swipe Team.

Swipe has also been able to find a lot of success using their app as a great advertising platform. They pride themselves on being able to do this in a fun way so it doesn’t interfere with the user experience of Swipe.

“The company created profiles for “Ted” to promote the new movie “Ted 2” – and in the morning we sent a push notification to our U.S. base, saying Ted is on Swipe!; try meet him and if you succeed, you will be able to have a fun conversation with him.

“The reaction of the users was excellent, because it’s not disturbing at all, it’s immersed into the experience, so this will be the way will allow brands to advertise on Swipe.”

As the social network continues to grow, Swipe App wants to introduce new features beyond moments to enrich the communication between users. Swipe wouldn’t go into too much details about the new features that they’re working on but they said it will be just as big as moments. They also added that it is important to keep the app simple, and avoid adding features that confuse the user or cause them to become frustrated with the service: “Whatever we create as new features, it enable to discover more people and moments that you’re interested in.

 

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